About Us
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Maxine creates beautifully-crafted non-fiction projects that entertain, investigate and reveal.
About Us
Founded by Mary Robertson in 2022 through an overall deal with Sony Pictures Television (SPT), Maxine Productions is powered by a passion for great journalism and extraordinary filmmaking. A woman-led full-service production company with physical offices in New York and Los Angeles, we love to use our creative and operational infrastructure to support our clients, our partners of all stripes, and both established and emerging talent.
After just three years in business Maxine has earned two Emmy nominations, a Grammy nomination, an ACE Eddie Award nomination, won the Television Critic's Award, produced the most streamed program in all of Max's history, was named a "Top 10 Emerging Indies" in RealScreen’s Global 100 List, and founder Mary Robertson, and Maxine colleague, Emma Schwartz, were named to Variety’s list of women who “Made a Big Impact on the Entertainment Industry” in 2024.
In March of 2024, Maxine released "Quiet on Set: The Dark Side of Kids TV" on Investigation Discovery and Max. The four-part series, directed by Robertson and Emma Schwartz, pulls back the curtain on an empire, built by creator Dan Schneider, that had an undeniable grip on popular culture. The docuseries offers unprecedented access to key cast members, writers, and crew spanning Schneider’s popular series at Nickelodeon and spotlights their emotional accounts; chronicling a pattern of gross, abusive, and manipulative behavior that unfolded across decades, as well as stories about child predators on set. "Quiet on Set" additionally features former Nickelodeon star Drake Bell, sharing publicly, for the first time ever, the abuse he suffered at the hands of Brian Peck, his former dialogue coach who was convicted in 2004 for his crimes against Drake and ordered to register as a sex offender.
“Quiet on Set” ignited a viral online response online and has invigorated a nationwide reckoning with the dark underbelly of children’s entertainment. The series has been watched by more than 30 million people across cable network ID and streamers Max and Discovery+ and became Max’s biggest streaming title ever reported in Nielsen’s Top 10 charts with 1.3 billion minutes watched. "Quiet on Set" was awarded the Television Critics Award for "Outstanding Achievement in News and Information." The project also received an ACE Eddie Award nomination for "Best Edited Documentary Series" and garnered two Emmy nominations for “Outstanding Documentary Or Nonfiction Series” and “Outstanding Picture Editing For A Nonfiction Program.”
Maxine’s documentary "JUNE," a feature on country singer-songwriter June Carter Cash from Emmy-winner Kristen Vaurio, was nominated for a Grammy for "Best Music Film," and made its world premiere at DOC NYC. The film is a New York Times Critic’s Pick and Vogue writes that "JUNE" 'rectifies a collective oversight, and presents a lovingly crafted, richly detailed rendering of a life well lived'. "JUNE" is now streaming in the US, Canada, UK, Australia, Latin America, Brazil, Italy, France, Germany, Switzerland, and Austria on Paramount+.
In December of 2024, “Glitter and Greed: The Lisa Frank Story” premiered on Prime Video and was on Amazon’s top 10 list of most watched programs during its premier week. The four-part documentary series penetrates the neon-hued world of Lisa Frank Inc., a brand that defined girlhood for a generation of Americans only to seemingly disappear overnight. Through never-before-seen footage and over twenty interviews with Lisa Frank, Inc insiders, enthusiasts, and journalists, the series unravels a nostalgia-soaked, stranger-than-fiction tale that takes viewers into the hidden world that has been lurking at the heart of the company for decades. The same month, Maxine released “Girls Gone Wild: The Untold Story” on Peacock. The series, a co-production with Buzzfeed Studios and directed by Peabody and Emmy® Award-winning filmmaker, Jamila Wignot, offers an astonishing investigative look into the life and career of Joe Francis, a man whose name and multi-million dollar “Girls Gone Wild” empire were inescapable in the early 2000s. The docuseries includes Francis’ first in-depth, in- person interview with a journalist in almost a decade.
In 2025, Maxine and Rolling Stone Films will unveil a documentary series on the remarkable rise, influence, and allegations of violent behavior and illegal activity that have trailed music mogul Sean “Diddy” Combs. As accounts of sexual assault, abusive behaviors, and other disturbing claims surface, the doc traces the story of this self-proclaimed Bad Boy, unraveling an apparent pattern of depravity. The project will be streaming on ID/Max later this year.
Maxine has a pipeline full of dozens of (not yet announced) projects, including collaborations with The Hollywood Reporter, Vox, Buzzfeed, and more.